Privacy Policy

Effective Date: July 24, 2026

At The Rally Rack ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

Information We Collect

When you visit our website, place an order, subscribe to our emails, or contact us, we may collect:

Name
Billing and shipping address
Email address
Phone number
Payment information (processed securely through our payment providers—we do not store your full payment details)
Order history
IP address, browser type, device information, and website usage data
Any information you voluntarily provide through customer service inquiries, reviews, or promotions

How We Use Your Information

We use your information to:

Process and fulfill orders
Provide customer support
Send order confirmations and shipping updates
Improve our website and customer experience
Prevent fraud and maintain website security
Send promotional emails and marketing communications (only if you have opted in)
Comply with legal obligations

Cookies & Tracking Technologies

We use cookies and similar technologies to:

Remember your shopping cart and preferences
Analyze website traffic
Improve site performance
Personalize your shopping experience
Deliver relevant advertising

You can control cookies through your browser settings. Disabling cookies may affect certain website features.

Sharing Your Information

We do not sell, rent, or share your personal information - including your mobile opt-in and SMS consent data - with third parties for advertising purposes.

We may share your information with trusted third parties who help us operate our business, including:

Payment processors
Shipping carriers
Email marketing providers
Website hosting providers
Analytics providers
Fraud prevention services

These providers only receive the information necessary to perform their services.

Marketing Communications

If you subscribe to our mailing list, you may receive emails about new products, promotions, and special offers.

You may unsubscribe at any time by clicking the "Unsubscribe" link included in our emails.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. While no method of transmission over the internet is completely secure, we strive to use commercially acceptable means to protect your information.

Data Retention

We retain your information only as long as necessary to:

Fulfill your orders
Maintain business records
Meet legal, tax, and accounting obligations
Resolve disputes and enforce our agreements

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Request a copy of the personal information we maintain

To exercise these rights, please contact us using the information below.

Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us:

The Rally Rack

Email: therallyrack@gmail.com

Phone: (502) 695-7259

Mailing Address: 390 Steadmantown Lane, Frankfort, KY 40601